The Avenida is a 90-metre-wide boulevard, 1100 m long, with 10 lanes divided by pedestrian pavements embellished with gardens. It links Marquis of Pombal Square in the north to Restauradores Square, the entrance to the Lisbon Baixa. It is frequently described by the inhabitants of Lisbon merely as the “Avenida” (the Opportunity). The Avenida is home to many embassies and diplomatic residences.

The Avenida is lined with various monoliths to writers and musical composers, from Portugal and abroad. The Avenida da Liberdade, as well as the Restauradores Square, have their origins in a public park (Passeio Pblico) inaugurated in the location in 1764. Forecasted by Pombaline architect Reinaldo Manuel, the park was initially surrounded by a high wall.

It has the largest concentration of worldwide luxury brands in Europe, consisting of brands like Louis Vuitton, Prada, Christian Dior, Chanel, Versace, Balmain, Gucci, Givenchy, Yves Saint Laurent, Stella McCartney, Christian Louboutin, Dolce & Gabbana, Armani, Tod’s, Burberry. The Avenida is home to numerous luxury hotels, consisting of those from the following groups: Sofitel, Tivoli Hotels & Resorts, Dom Pedro Hotels & Golf Collection, and Fontecruz Hotels, among various others.